Many fast-growing companies reach the point where they realise that they need to improve their marketing but aren’t sure where to begin.
Some may have junior marketing staff but are starting to see that they need someone more senior to get them to the next level. Others have been relying on agencies to “do the marketing” but are not seeing the returns they want. Still others have an experienced team who maybe don’t have the bandwidth to take on an important project or who lack strategic insight.
What these firms have in common is that either they don’t have the senior-level in-house skills they need or they don’t have the operating capital available to hire them in.
My role as a fractional CMO is to step into your company on a part-time basis to lead either the marketing department or a specific project, provide strategic marketing insight to your senior managers, bring clarity to your marketing department and help you to drive growth and profit.
As well as providing strategic services I can work with you on a part-time basis as:
If you recognise one of the following scenarios, I may be able to help:
Start-up and small businesses often can’t justify hiring a full-time CMO either because of the cost or because there isn’t enough work to keep them fully occupied. In this case a fractional CMO allows you to gain the competitive advantages that an experienced marketer can bring.
Many companies grow a marketing department under the leadership of the CEO or sales director but reach a point where they need to radically improve their marketing or where the person in charge needs to concentrate on other issues. A fractional CMO can take over the leadership and development of the marketing team, improving both their skills and your results.
Many firms form a relationship with an agency that they eventually outgrow. Maybe the agency is great at executing but lacks strategic insight, or it doesn’t have the skills to allow you to work with new channels and tactics. A fractional CMO will be able to look at your challenges with a fresh perspective and introduce new ways of working, new or additional agencies and new marketing channels and tactics.
Marketing decisions affect many parts of a business; sales, customer services, operations, manufacturing, finance and so on. The insights and skills of a fractional CMO can help you with making key decisions such as new product developments, changing sales channels or pricing, entering new markets and many more. Equally they can improve your marketing reporting allowing you to see where changes and investments should be made to improve growth and profits.
Bringing a fractional CMO on to your team allows you time to carry out a thorough recruitment process, including the time people may need to work their notice. Equally, you may have a colleague on leave of absence and need to ensure that both the marketing and senior leadership teams are supported. In both cases a fractional CMO will be able to provide a thorough handover at the end of the assignment, reducing onboarding or return to work timescales.
The areas that a fractional CMO can bring insight, expertise and experience to include:
Just fill in the form and I’ll be in touch.
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