When you have an iconic brand you can safely take risks that might make some marketing people wince. But that isn’t what Tiffany & Co. has done with its controversial “Not Your Mother’s Tiffany” campaign. In fact its new campaign is essential to growing the brand in the future and is about as safe as you
When you have an iconic brand you can safely take risks that might make some marketing people wince. But that isn’t what Tiffany & Co.
Here are 25 things a digital marketing manager ought to know. It’s not the Tao of marketing; more “wax on wax off” but it may inspire some thoughts.
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