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Picture showing the Not Your Mother's Tiffany billboard ads next to a young model wearing Tiffany jewellery

Tiffany & Co’s controversial brand campaign is on the mark

When you have an iconic brand you can safely take risks that might make some marketing people wince. But that isn’t what Tiffany & Co. has done with its controversial “Not Your Mother’s Tiffany” campaign. In fact its new campaign is essential to growing the brand in the future and is about as safe as you

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