What does the SaaS metric “Lead Velocity Rate (LVR)” mean? The Lead Velocity Rate (LVR) tells you whether or not you are increasing the rate at which you generate qualified leads. Bear in mind that this is very different from your Sales Velocity Rate (the speed with which you convert a lead into a paying customer) and from your Pipeline Volume and Pipeline Health metrics. LVR is a key SaaS acquisition metric on which you need to keep a very close eye since, unlike your Sales Pipeline – which depends largely upon the ability of your sales team to predict